Conference Schedule

Wednesday, October 1, 2008

TIME	DAY 1 - CONFERENCE OPENS
8:00 am – 8:20 am	Keynote Introduction
8:20 am – 9:30 am	Lester Brown Keynote - Sponsored by Kodak "Sustainability: A Global Mobilization"
9:30 am – 10:00 am	Networking Break
	TRACK 1	TRACK 2
10:00 am – 11:00 am	The New Business Metrics of Sustainability What you need to know about carbon footprinting and life cycle analysis of print and digital media...and why you should care.	Walking the Green Talk Who is leading the greening of media supply chains and why following them makes business sense.
11:00 am – 11:15 am	Break
11:15 am – 12:00 pm	Print Media: Greener Than You Think Deliver a high ROI while improving your eco-metrics.	Digital Media – Marketing Green Develop a greener digital media across a multi-channel strategy.
NOON – 1:30 pm	Lunch
NOON – 7:00 pm	Show Floor Open
1:30 pm – 2:30 pm	Getting Big Returns on your Green Media Investment Making the business case for media plans that meet marketing and sustainability objectives.	Addressing New Regulatory Requirements Will new federal green marketing guidelines, certification pressures and climate change regulations impact print and digital media?
2:30 pm – 2:45 pm	Break
2:45 pm – 3:30 pm	Creating Effective Marketing Strategies with Sustainable Media Tactics How leading advertising, public relations, direct marketing and promo agencies are redefining green marketing messages and the media that carry them.	Trends, Statistics and Forecasts that Matter to Your Top and Bottom Lines Inform your capital investments, organizational change and forward strategies with inside info from investors and analysts
3:45 pm – 4:45 pm	Joel Makower Keynote “From Here to Sustainability - Succeeding in a World Gone Green”
5:00 pm	Reception on Show Floor for Conference Attendees

Thursday, October 2, 2008

TIME	DAY 2
8:00 am – 8:30 am	Opening Remarks
8:30 am – 9:15 am	Tyler Elm Keynote “Making Sustainability Work Across the Enterprise”
9:15 am – 9:45 am	Networking Break
	TRACK 1	TRACK 2
9:45 am – 10:45 am	Finding the Gold in Green Media Partnerships How brands, media companies, their suppliers and other stakeholders are working together and doing well by doing good.	Greening the Mountains of Paper in Your Enterprise Streamlining and greening office document workflows, mail room activities, direct mail and email.
10:00 am – 5:00 pm	Expo Floor Opens
10:45 am – 11:00 am	Networking Break
11:00 am – 12:00 pm	The Greening of Out of Home, Bill-boards, and Point of Purchase Media Out of the box thinking on packaging for Sustainability. Danon Yogurt in edible cups? Why not?	War Stories from the Trenches: Where Sustainability Can Run off the Rails Lessons learned from brand leaders on avoiding disasters and creating sustainable value.
NOON – 1:30 pm	Lunch
1:30 pm – 2:30 pm	Writing an Effective Sustainability Report If you’re starting out, what can you do? If you’re in it to win it, what does the best look like?	Sustainability Management Systems and Scorecards Rolling up the numbers. Tools for tracking what you’re doing and what your supply chain is doing.
2:45 pm – 3:30 pm	Keynote "Social Responsibility Brings Big Returns"
3:30 pm – 4:30 pm	Wrapping it Up Questions raised, lessons learned, next steps

Session content subject to change.

BONUS BREAKOUTS

Throughout these two-days you will have the opportunity to participate in intimate roundtable discussions offered as an alternative to some sessions. These will be limited to the first 50 attendees to arrive at the designated room. Check the Conference Resource Guide on site for room assignments.

BONUS BREAKOUT: MARKETING

Attention Marketers. This is your opportunity to discuss your business, your challenges and get answers to your issues.

BONUS BREAKOUT: GREEN EVENTS

Face to face marketing drives sales. Road shows, seminars, trade shows - they're a vital part of the marketers' tactics. How can you reduce their footprint? How can you green your event participation?

BONUS BREAKOUT: ALTERNATIVE ENERGY

Solar, wind, wave, bio-fuels are all being discussed in the marketplace but what's the real story? What options are cost effective? What are the solutions we're going to see come out ahead and why? We've brought in an expert who has been there and done that in North America and Europe. If you have questions, she has answers.

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