Michael J. Harrison
Co-President of Timberland Company, winners of MediaWeek's "Media Plan of the Year" for their Earthkeepers campaign
Don Carli
Executive Vice President of SustainCommWorld LLC, and Senior Research Fellow with nonprofit Institute for Sustainable Communication (ISC)
Joel
Makower
Writer, Speaker, and Strategist on Corporate Environmental Practices,
Clean Technology, and Green Marketing
Tyler
Elm
Formerly Senior Director, Competitive Strategy and Business Sustainability
for Wal-Mart Stores, Inc.
Some of the companies represented by our conference presenters and moderators:
What’s your communication footprint?
FACTOIDS:
Businesses in North America spend $65+ billion per year on print media advertising.
The average office worker generates 2 pounds of paper waste per day.
Paper and printing represent 15 to 30 percent of every corporate dollar spent.
Websites, email blasts, direct mail and events add even more.
Attend The Green Media Show and Conference and avoid:
1.
Loss of a major bid with green requirements.
2.
Finding your brand damaged by people or the press calling your bluff on your stated sustainable practices.
3.
The damage to your image when asked for your Sustainability Statement and you don’t have one.
4.
The repercussions when a shareholder asks your CEO hard questions about the sustainability of your media choices and knowing he hasn’t a clue because you haven’t given him answers yet. Or her.
5.
Printing your Sustainability Report in a totally non-sustainable way and posting the pdf on a website powered by coal-burning generators. Way to go.
Are You a...
Brand Manager
Print Buyer
Advertising Executive
Commercial Printer
Procurement Officer
Corporate Sustainability Officer
C-Level Exec
Marketing Professional
Graphic Designer
Product Manager
Publisher
Event or Marcom Manager
...then you need to be at the Boston Marriott Copley Place, October 1 and 2.
The Green Media Show & Conference
The intelligent way to get your team up-to-speed, exposed, excited, and knowledgeable about what they can do to make your media, advertising, and marketing choices more green, more sustainable, more responsible, and yes, make the company more profitable.
Get Tools. Get Active. Get Real.
At the Boston Marriott Copley Place,
October 1 and 2
