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ANNOUNCING THE BUSINESS OF GREEN MEDIA CONFERENCE AT CAL POLY
JANUARY 22, 2009
REGISTRATION OPENS ON OCTOBER 15TH.
CLICK HERE FOR MORE INFO
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GREEN MEDIA SHOW
Conference & Expo
FOLLOW UP
Over 400 people gathered in Boston for a transformative event last week. 60 speakers and attendees from as far as Australia and Switzerland listened, discussed and networked. Watch for a special edition of the Green Media Newsletter with pictures and comments and follow-up from The Green Media Conference.
At the request of the audience we are building an online community site where the great conversations we began at the conference can continue. Watch for Green Media Connect.
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The Martin Agency and The Alliance for Climate Protection Accept Award at The Green Media Show.
Matt Williams, SVP of The Martin Agency accepting the EthicMark Award from Martha Shaw, president of Earth Advertising on
behalf of global futurist Hazel Henderson and The World Business Academy at an evening reception at the Conference.
Williams accepted on behalf of his agency and The Alliance for Climate Protection for the 'WE' Campaign: Unlikely Alliances. Martin said, :It's a privilege for us to be involved with the Alliance's 'WE' campaign and to use our creativity to mobilize people all over America to meet the challenge of solving the climate crisis."
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What are the next breakthroughs that will improve our world and create advantages today for sustainability tomorrow? Answer these questions and more at the
2008 Net
Impact North America conference:
The Sustainable Advantage: Creating Social and Environmental Value.
Considered one of the premier events for students and professionals interested in corporate social responsibility, the annual Net Impact conference is designed to mobilize members through an exciting array of keynotes, panels, case studies, simulations and special events.
Where: The Wharton School of the University of Pennsylvania, Philadelphia
When:
November 13 - 15, 2008
Click here to learn more
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| Greetings! |
We've been making it a point to speak to the positive business opportunities we see in sustainable business practices. Coming back from The Green Media Conference and Expo in Boston we're renewed and re-inspired. An amazing group of passionate, committed and really smart people met to talk sustainability and business for two and a half very full days and evenings. The networking was amazing.
I can't summarize everything I heard here. But my take away is that managing a triple bottom line and introducing sustainability as a core corporate value drives not just savings but also profits.
Example. Tyler Elm's keynote discussed his experience with Wal-Mart. A few project results:
· The company's packaging 5-year goal is projected to create $10B in savings in the supply chain and save Wal-Mart $3.4B.
· Wal-Mart's project to manage 72 million pounds of reclaimed plastic a year turned a $16MM liability into a $50+MM benefit in the first year of implementation.
· Right sizing packaging for one SKU reduced annual freight costs by $235,200
Michael Harrison's keynote laid out Timberland's controlled marketing experiment to test the impact of their environmental campaign for their new boot in the open market. With great success.
Time after time we saw concrete examples of savings and new profit opportunities. In a tight economy, innovation from sustainability goes to the upside.
Lisa Wellman
CEO, SustainCommWorld
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YOUR WEBSITE'S CARBON FOOTPRINT - GO FIGURE
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The carbon footprint of auto emmissions and coal-burning electrical generators is widely known, but few people are aware of the power that is required for information and communication techologies (ICT). Many assume transmitting electrons is free.
ICT is now responsible for 2% of global CO2 emissions, exceeding the emissions of the entire aviation industry and continues to grow rapidly. Using new applications from CO2Stats it is now possible to get precise emissions data on a site-by-site basis, enabling precise management of your digital
communication footprint.
This widely acclaimed software application from CO2Stats automatically figures the carbon footprint of your website. The company purchases Green-E certified Renewable Energy Certificates to offset each client's CO2 footprint. This creates a carbon neutral, certified, operating balance and produces an auditable certificate posted for all who visit the site.
Co-Created by Dr. Alexander Wissner-Gross, a Harvard Environmental Fellow, and Tim Sullivan, a Sumner McKnight Crosby Fellow at Yale University, these innovators recognized the need and created a straight-forward tool to solve the problem. Worth checking out.
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PICKING AN ENVIRONMENTALLY RESPONSIBLE PAPER FOR DIGITAL PRESSES
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By Anthony T. McDowell, Vice President, Sales & Marketing
Finch Paper LLC
Digital printers can enjoy, as well as offer, environmental benefit without sacrificing performance or brightness in their papers. Starting with an FSC certified paper is an excellent way to narrow your options to a preferred group. But then what do you do?
According to RIT, where many of the industry's paper qualification and certification tests are conducted, two of the foremost considerations for choosing a paper are the printing process delivery/transportation methods, and end-use. Brian Waltz, a Digital Printing Technologist in the Printing Applications Laboratory at RIT, says that toner adhesion, for example, is a key factor in selecting a paper for HP Indigo presses. Because there are two ways to bind
the liquid toner to a sheet - both mechanical and chemical - the best bond, and therefore, the strongest image; is achieved when the toner bonds both mechanically and chemically.
Waltz says that if you are printing an advertising flyer to go on windshields in a parking lot, the adhesion performance of your paper choice may not be as crucial. However, for high quality jobs such as a four color full bleed postcard that will go through postal equipment; the adhesion performance of your paper choice can "make or break you."
End-use is also paramount when choosing coated or uncoated paper. Glossy coated papers, for instance, are often chosen for consumer promotions -- the glitzier the subject matter, the glossier the paper choice tends to be.
On the other hand, Sales Executive Mark Barrett of DG3 (Diversified Global Graphics Group) in New Jersey says that his high-end real estate and financial clients often prefer uncoated
Finch Fine Digital for their digital short runs, because it conveys integrity and elegance. The real estate company enjoys the bonus of better color fidelity by using the 98- bright and ultra-smooth uncoated Finch Fine Digital, newly available with 10% post-consumer recycled fiber.
Barrett explains, "Uncoated offers a certain tactile feel and has a beautiful sensibility that is appropriately elegant and fits the design that we're trying to achieve in our digitally printed pieces, in a way that glossy papers can not.
"The uncoated papers are nicely calendared and capture all the elements of elegance and style that are important to our clients, and therefore; our business," Barrett says.
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Please visit Finch Paper to check out more environmentally responsible paper products.
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PRINTING GREEN
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By Klaus Schleicher, Presstek Group Product Director for the Digital Printing Business Unit
A growing number of print service providers are focusing on operating an environmentally sustainable printing business. Sometimes this move is driven by customer demand, but more often, printers are discovering that Green Means Good Business. They are reducing their environmental footprint and their cost base. Here's how.
Chemistry-Free Platemaking
Approximately 22,000 tons of chemicals - half the weight of the Titanic - are used in printing plate production in each year. Chemistry-free platemaking solutions, such as those offered by Presstek, reduce this environmental contamination.
Waterless Inks
Offset printing platforms such as DI digital offset presses operate with waterless inks. With water scarcity a growing global problem, water-free printing technologies will become even more important, as they do not utilize fresh water resources or create a contaminated waste stream.
Reduced Waste
Printers have long been recycling, but truly environmentally savvy firms have put processes in place to eliminate the generation of that waste in the first place. DI digital offset press generate sellable press sheets with as little as 20 sheets of makeready waste, compared to the 200 to 300 sheets for conventional offset.
Please visit Presstek Printing Green for more information about green printing.
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