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ANNOUNCING THE BUSINESS OF GREEN MEDIA CONFERENCE AT CAL POLY
JANUARY 22, 2009
REGISTRATION IS NOW OPEN!
Igniting Green Media Business Growth,
Innovation & Resilience
Growing Lean, Green and Profitable in a Shrinking Economy
"The Business of Green Media conference embodies a fundamental change in management
ethos. The California market is a leading laboratory for what is possible and as well as practical. Organizations of all types are re-examining operating procedures, committing to methods that minimize harmful impacts, and maximize benefit to society as a whole."
Bill Esler, Editor in Chief, Graphic Arts Monthly
CLICK HERE FOR MORE INFO
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Presented by
SustainCommWorld and
The Graphic Communication Institute at Cal Poly, San Luis Obispo, CA
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GREEN MEDIA CONNECT
SITE LAUNCHED
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The NETWORK for marketing, advertising, publishing and enterprise communication professionals seeking profitable and sustainable supply chains has now launched. Join us today. It's FREE.
Check out GreenMediaConnect.com and add your ideas, ask your questions, view videos, download resources and listen to podcasts.
Visit now, set up your account and invite your colleagues to join us oline.
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Sign up to receive the Green Media Newsletter,
Conference information and special discounts to SustainCommWorld
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| Greetings! |
Obama has introduced the country to his Green Team. This team is mandated to mount a strong offensive on climate change, create a more efficient energy system, seek out and invest in innovative technologies and solutions.
Running the Energy Department is expected to be Steven Chu. Indications are he would put a price on carbon, preferably through a cap-and-trade program, and supports the various efficiency measures - cleaner cars, greener buildings and a modernized electrical grid. What sets Chu apart is his fierce conviction that innovation is just as important as regulation, and that big energy problems, like climate change and the world's dependency on fossil fuels, will not be solved without major private and public investment in the development and deployment of nonpolluting technologies. We've continued to review the Carbon Tax
and Cap and Trade issues presented in the last newsletter. It was suggested at that time that all businesses should quickly familiarize themselves with these terms and potential legislation. Many legislators, senior economists and environmental leaders urge implementation of a revenue- neutral carbon tax or a cap and trade program as a way to curb U.S. carbon emissions.
As Michael Harrison of Timberland pointed out in his keynote at our Boston conference, it is entirely possible to have a carbon neutral campaign with the
same reach and even greater effectiveness than one created without that consideration. Carbon reduction shouldn't be a cause to cut budgets but a reason to do things better.
Marketing can reduce potential future liabilities by examining its supply chain now and assuring that all vendors meet or are working towards reducing their carbon footprints. As we go forward and taxes are initiated those may be passed along to you by your vendors. Make sure your suppliers are going green.
Marketing has the opportunity to take the initiative and act as a leader in
sustainability programs. We must take control, understand our numbers, choose our suppliers with care and consider the environmental impact of our campaigns. We can sit back and take budget cuts and hits or get involved and lead in revenue producing activities.
Lisa Wellman
CEO, SustainCommWorld
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DEUTSCHE BANK'S ASSET MANAGEMENT DIVISION PUBLISHES MAJOR CLIMATE CHANGE RESEARCH
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According to Mark Fulton, DeAM's Global Head of Climate Change Investment Research, "The current crisis is making the necessity of tackling climate change an opportunity to stimulate growth through investment opportunities." He adds, "Encouraging investment in renewable energy is a key focus. Energy efficiency technologies are obviously highly desirable in economies facing recession. Infrastructure stimulus can be tied directly to climate-sensitive sectors such as power grids, water, buildings, and public transport, which present a vast field for the creation of new technologies and jobs. Governments have before them a historic opportunity to 'climate proof' their economies as they upgrade infrastructure as a core response to any economic downturn."
The paper states that the debate around climate change is shifting away from cost and risk towards the question of how to capitalize on exciting opportunities. Kevin Parker, Global Head of Deutsche Bank's Asset Management division and a member of the Bank's Group Executive Committee says in the report that this is no time for governments to back away from climate change initiatives in the face of tough economic conditions. To encourage private capital
into technologies that mitigate or adapt to climate change, governments must create a favorable regulatory framework -- in particular, a global carbon price.
Click here for a copy of the full report
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ONLINE ADS PRODUCE TONS OF CO2
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Marketing consultancy firm Trinity P3 released audit figures suggesting that the power-hungry infrastructure of the Internet means online ads have a greater carbon impact than print ads. The audit revealed that non-targeted banner ads are among the biggest contributors in advertising to carbon emissions, with one un-targeted banner ad emitting more CO2 than a full-page newspaper ad running in five capital cities. A single banner ad produces as much as 7.2 tons of carbon dioxide per week according to the research.
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Although Trinity P3 is based in Australia, the data used came out of the U.S. from a study conducted by Stanford University into the impact of a banner ad on Yahoo! per million views.
Christopher Sewell, business director at Trinity P3 said advertisers do not understand the significance of the issue.
"Advertisers aren't in the same league as power plants or cement-making factories or aluminum smelters, but the global impact from advertising is massive," he said.
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BIODEGRADABLE, TEAR-RESISTANT ENVELOPES
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Chase Corporation's PaperTyger division is now offering what the company claims is the world's first fully biodegradable, tear-resistant envelope paper. PaperTyger Green contains a new oxo-biodegradable film laminated between two sheets of paper. The special film enables the product to be landfilled with no harm to the environment. The company claims this is a first in the global market for durable papers.
The paper used comes from sustainable sources that are either Forest Stewardship Council (FSC) or Sustainable Forestry Initiative (SFI) certified. Oxo-biodegradable means exposure to
oxygen and/or heat breaks down the plastic into three components: carbon dioxide, water and uncontaminated, natural biomass. There is no other residual. In addition, no harsh solvents are used in PaperTyger's laminating process and no VOCs are created.
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