Boston, October 1 and 2
Workshops, September 30
First 300 Conference registrations receive signed and dedicated Peter Max limited edition poster.
Keynotes: Joel Makower, Tyler Elm - Michael Harrison and The Carli Horizon Report
Anticipate Risk
· Get the keys to an effective sustainability strategy. Learn how to Grow, Expand and Defend your Brand.
· Learn to measure and report your sustainability metrics.
Get tools. Get Active. Get Real.
SPECIAL WORKSHOPS:
Design for Sustainability
Sustainability 101
IntertechPira for Printers
Important Hotel Information
ACT NOW for DISCOUNT
and to secure your room
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Reserve your room today!
Use code "SustainCommWorld" for special $269 rate at the Boston Marriott Copley Place.
Conference
Speakers
from companies like:
ValueNews Network
Corporate Watchdog Radio
IMC2
Consumers Union
Terrachoice
Greenseal
Core77, Inc
Umbria Inc.
SRI World Group
Fortune Money Group
Advertising Age
Praxair
The Carbon Disclosure Project
ArcWire.org
MediaPost
Leo Burnett USA
Credit360
Draft FCB
Horizon Media
Roughstock Studios
Aberdeen
Change
Ogilvy
Harvard University
| | | | Greetings! |  Business leaders anticipate risk. Strategic planning requires good information. That's the role our company has taken on. We're focused on those things that relate to sustainability and media and making sure we're set to communicate what you need to know through our channels.
So, RISK. Just when you think you've got a handle on the major challenges presented by the Federal Government another pops up. This time I'm referring to passages in the Sarbanes/Oxley legislation that refer to the proper procedures and reporting of green house gas emissions.
"Sarbanes is a lens through which management and boards should view climate risk," wrote Bob O'Connor, a partner with Palo Alto, Calif.-based law firm Wilson Sonsini and member of the firm's Carbon Counseling Practice in a recent Forbes Magazine article.. "In viewing climate risk, management and boards must be governed by the standards that Sarbanes establishes with respect to transparency and accountability." Click here to see the entire article
In media companies, our focus has been on paper manufacturing, printing processes, VOC's and personnel safety issues. In other types of enterprises, the communications footprint (advertising, uclishing, marcom, emails) has largely been ignored.
In nearly every discussion of sustainability best practices, the question of what added areas may come under government scrutiny, is raised. The Fortune article and discussion of "Carbox" highlights another area you are going to have to understand vis-a-vis metrics and procedures and report accurately.
Take care in estimating your carbon footprint. Neither the metrics nor the procedures to accurately report the findings are yet standardized or widely published. We urge all management to stay abreast of Sarbanes/Oxley discussions as they relate to tracking carbon footprints. - Include in that, the footprint of your communications.
Lisa Wellman
CEO, SustainCommWorld
| SOME THOUGHTS ON SUSTAINABILITY & PRINTING
| by Jeff Hayzlett
Chief Business Development Officer & Vice President
Eastman Kodak Company
I was a small boy when the environmental movement first surfaced in the 1970s under the banner of "ecology." It captured a lot of attention but it only had a brief impact on mainstream business. This time, sustainability is here to stay.
Sustainability is a growing and all encompassing trend like the world has never seen before. Every industry across the globe has a role. The media focus is intense. Instant experts are everywhere. There is no past experience, however, to draw on in responding to the issue. No "plug and play" sustainability solution that can be implemented at every business.
Many print service providers - and even some industry suppliers - aren't sure where to begin to address the issue. How you respond depends on what you print, what your customers need, what the rules and regulations are where you conduct business and even what your business strategy is for the future.
With greater awareness of the issue, you can consider addressing sustainability in a way that works for you and your customers. Some relatively simple changes can make a big difference for our world.
Paper repreents 30% or more.of every printed job. Using paper made from post consumer recycled fiber and energy from wind power can reduce the impact on our environment. Imagine you're printing a magazine with a readership of around 50,000 people. Publish 24 pages and you'll go through about 600,000 sheets of paper. That takes a lot of energy and a lot of timber to produce, but not as much if your production plan considers sustainability. You can avoid creating 52 pounds of water borne waste, nearly 900 pounds of solid waste, 5,700 pounds of air emissions, and 1,600 pounds of greenhouse gasses. You'll also save 12 million BTUs of energy. Printing our magazine with more sustainable practices is equivalent to not driving 6,000 miles or to planting an additional 390 trees.
Your can also consider solutions that help reduce waste, lower energy consumption and improve environmental performance, including:
· Printing plates that reduce water, chemistry, and energy use
· Web-to-print digital workflows that reduce the use of paper and ink
· Digital printing solutions that improve the return on investment for marketing campaigns and minimize the amount of ink, paper, and energy required for traditional mass mailings
· Workflow solutions that reduce waste across the print production chain
· Scanners that use 30% to 75% less energy than standardequipment
Note: Kodak has developed, "Green Kit," a guide that includes an easy to understand overview of the sustainability issue and why it is important.. Download Kodak's Green Kit here
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| | AMA BOSTON HOSTS PRE-CONFERENCE MEETING |  Open to All. Join our sponsor, AMA Boston, for a panel discussion with executives from Havas, IMC2, Fresh Marketing and others. Learn about measures for carbon footprint, and how to make "green" a realistic and meaningful aspect of your marketing strategy and budget.
Tuesday, September 30, 2008
Boston Marriott Copley Place
5:30p-8:00p
Get more information
| 2009 NET IMPACT NORTH AMERICA CONFERENCE
|  Throughout history, breakthrough ideas have disrupted the status quo and revolutionized the world. What are the next breakthroughs that will improve our world and create advantages today for sustainability tomorrow? Answer these questions and more at the 2008 Net Impact North America conference:
The Sustainable Advantage: Creating Social and Environmental Value.
Considered one of the premier events for students and professionals interested in corporate social responsibility, the annual Net Impact conference is designed to mobilize members through an exciting array of keynotes, panels, case studies, simulations and special events.
Where: The Wharton School of the University of Pennsylvania, Philadelphia, PA
When: November 13 - 15, 2008
Register before October 3, 2008 and receive a $50 discount off conference fees. Click here to learn more
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